Category Archives: Monterey Pop Festival

#170 – Purple Haze

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#170 – Purple Haze by Jimi Hendrix Experience

Jimi Hendrix Experience

Like chewing aluminum foil. I’ll let that roll around in your mind for a moment…

This might be difficult for younger classic rockers to grasp, but Jimi Hendrix wasn’t an instant, overnight success. His earliest records released in England during 1967 were not exactly hits, even though other rock musicians were taking notice. On May 29th he opened a concert in London with the song Sgt. Pepper’s Lonely Hearts Club Band. The Beatles were in attendance and more than impressed since the LP had been released only three days earlier. That moment has been written and talked about countless times since because Hendrix is such a legend.

But at that time in 1967 he wasn’t… yet.

On June 3rd Sgt. Pepper was released in the U.S. and organizers for the Monterey Pop Festival starting two weeks later were doing their best to coax The Beatles into performing. They turned it down, but Paul McCartney suggested Jimi Hendrix. They went for it and that’s when the legend started becoming real.

At least for the people that were there.

Let me stand next to your fire!

For many younger teenagers living near the northern Ohio metropolis of Cleveland, now home to The Rock and Roll Hall of Fame, we didn’t hear much (if anything at all) about this legendary rock ‘n’ roll event. This was before Rolling Stone Magazine started covering the hippie scene for those of us thousands of miles away and the film Monterey Pop with Jimi’s legend-making guitar burning performance didn’t even come out until December 1968. I’m pretty sure I didn’t see it until it made my university’s late night film lineup during the 1970’s.

Hendrix’s album Are You Experienced with Purple Haze was released in late August 1967. And since none of the songs were played on our reliable Top 40 AM “pop” radio stations, we pretty much had no idea who Jimi Hendrix was.

But during that same Summer Of Love, riots in Detroit forced my grandmother to get the heck out of Dodge. With army snipers on the roof of her apartment building near the Detroit River, she caught a Greyhound Bus and made it to our isolated niche on the shores of Lake Erie. When the fires simmered down we drove through the battle zone, packed up her stuff and moved her into an apartment near us.

It was around this time I started hearing rumors about underground music on FM radio stations.

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Since grandmothers are usually programmed never to say “No” to their favorite grandchildren, she allowed me to commandeer her FM stereo radio. Not long before this, FM was pretty much a wasteland for teenage pop music fans by featuring talk, easy listening music, weather and news. The older generations might have tuned in, but boomers were only within hearing range when we were stuck in a doctor’s or dentist’s waiting room playing FM stations that numbed us to near-death with background elevator muzak.

Through grandma’s radio I listened to songs by groups that were leading us from pop to rock. This included the Jimi Hendrix Experience and the songs Purple Haze, Fire and Foxy Lady. It was called psychedelic and sounded electric, heavy, soulful and very cool.

I was hooked.

In early winter 1968 mom and dad took my sister and me to New York City to visit our Radio City Rockette cousin. Thanks to a lake effect snowstorm that shut down the Cleveland airport, we boarded a passenger train for a twelve hour ride to Grand Central Station. Somewhere near Rockefeller Center between watching shows by the high kicking Rockettes, I wandered into a record store and saw Are You Experienced.

I bought it.

After an all night train ride home spending as much time looking at the LP cover as I did looking out the window, I finally had the chance to rip off the plastic wrapping and put it on the turntable of our family stereo. This might also be difficult for younger classic rockers to grasp, but a stereo in many boomer’s homes during the 1950’s and 60’s doubled as a piece of furniture. So I was a bit surprised when my parents allowed me to commandeer the stereo and move it into my bedroom for my own personal use. They didn’t mind rock ‘n’ roll (after all, they had taken me to see The Beatles), but this gave them a better chance to hear what was on their FM stations when I listened to Jimi’s guitar feedback behind my closed bedroom door.

But similar to discovering Jimi Hendrix at the age of fourteen, I realized my room wasn’t cool enough for this new music. Hendrix also had a look and my room had none.

Sometime that summer I found a psychedelic poster of Jimi Hendrix with the words, “Like chewing aluminum foil.” My first impression was that it was funny. But it was also different and seemed very cool.

I bought it.

But it needed a better display than just being hung up in my room, so I also bought a blue light bulb. Don’t misunderstand. This was not a blue light that could be paired up with a lava lamp to turn any kid’s bedroom into a hippie hang out. It was exactly what I said it was – a blue light bulb. I slid open my closet door, pushed the clothes on hangers as far to the side as possible, tacked up my Jimi Hendrix poster and replaced the regular light bulb (with a pull string to turn it on) with the blue bulb.

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I had a cool room.

When my pals came over I would open the closet door, push aside the clothes, pull on the blue light bulb string, and play Are You Experienced. Oh yeah… we thought we were very cool.

Purple Haze joined this Dream Song list on September 2nd. I still own my original vinyl album, but in the years since have added it to my digital playlist. And since I had just heard it, the song joins the recent memory list.

Like chewing aluminum foil? Yeah, since we weren’t really that cool you should know what’s coming…

During this phase of our high school careers, my best pal Kevin and I were pretty much inseparable. We were about fourteen or fifteen years old and if I wasn’t at his house he was at mine. We’d ride our bikes around town looking for great adventures and throw parties so we could talk-up the cute girls in our class. On weekends we’d sleep over at one of our houses so we could stay up all night watching the dumbest movies we could find on television.

Actually, we were pretty bright kids and really didn’t get into any trouble. But then again, even smart kids can be dumber than the dumbest…

One night with my Jimi Hendrix poster displayed in it’s (not that cool) blue light, we started debating what like chewing aluminum foil really meant. Was Hendrix trying to tell us something? Was it about the music or the experience?

There was only one way to find out.

We walked into the kitchen, took out two pieces of aluminum foil, popped them into our mouths and bit down. Maybe it had to do with having one or two metal tooth fillings that were popular with muzak-listening dentists in the 1960’s, but there is only one way to describe the sensation.

OUCH!!!!!

If you’ve ever made the claim that you’ll try anything once in your life – cross this one off your list. It was like having a jolt of Jimi Hendrix electric guitar feedback screaming through every nerve ending connecting our jaws to our brains. We couldn’t spit it out fast enough while trying to muffle our cries of agony so we wouldn’t wake up my mom and dad. It was bad enough to learn how dumb we could be without letting my parents in on the realization.

Decades later I can still dredge up the pain like a bad acid flashback – even though I’ve never taken acid. If you’ve ever wondered what it would be like to stick a live electric wire your mouth, it’s…

Like chewing aluminum foil.

To this day if Kevin and I see each other all we have to say is, “LCAF.” Believe me, the impression was lasting and we both know exactly what we’re referring to.

The legend-making part of Jimi Hendrix’s career was also a short explosion that only lasted only a few years. He died in September 1970 while I was still in high school and at a time when some rock stars were only just starting to figure out there might be a dark side to doing drugs – and teenagers learned not to chew aluminum foil.

But we didn’t stop playing his records. Like The Beatles, The Rolling Stones and a certain few other legends of the rock world, Hendrix still seems to be relevant. He is still referred to as one of the best – if not THE best – rock guitar player and innovator. He changed the music forever.

He also changed the way I look at aluminum foil. LCAF.

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For a live performance video of Purple Haze by the Jimi Hendrix Experience, check this out…

To purchase Are You Experienced with Purple Haze visit Amazon.com

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Dave Schwensen is The Classic Rocker and author of The Beatles At Shea Stadium and The Beatles In Cleveland. Visit Dave’s author page on Amazon.com.

Copyright 2018 – North Shore Publishing

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August 15, 1965 – The Beatles At Shea Stadium

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– It started earlier than you might think…

sidbernstein

Sid Bernstein

During the winter of 1963 Sid Bernstein, a New York producer and entrepreneur, decided to expand his horizons by taking a course in Political Science. The instructor said if students wanted learn about democracy they need to study Great Britain, so Bernstein trekked down to Times Square every week and bought the British newspapers.

After reading updates about the government, he turned to where his real interests were – the entertainment section. He noticed the name of a pop group called The Beatles. At first the articles were small, but each week they continued to grow in size. They also included two words about their performances that caught Bernstein’s eye:

SOLD OUT!

To his producer’s way of thinking, these were the same words that described fame-predicting appearances by Frank Sinatra and Elvis Presley, two of the BIGGEST names in showbiz. Since expanding his horizons could also mean taking a chance, he located the Beatles’ manager Brian Epstein and booked the group – then unknown in the U.S. – for two shows in February 1964 at Carnegie Hall in New York.

Epstein Beatles

Brian Epstein and “The Boys”

When dealing with Epstein there were always stipulations. If The Beatles were not getting radio airplay in the U.S. by December 1963, the deal was off. It was a long wait, but as history tells us they made the deadline. I Want To Hold Your Hand broke the airwave barrier, they were scheduled for three February appearances on The Ed Sullivan Show – and Bernstein SOLD OUT both shows at Carnegie Hall.

Following the Beatles summer and fall 1964 tour of North America, Bernstein took another chance and scheduled them to appear in the brand new, state of the art Shea Stadium in Flushing, Queens. Again there were stipulations that included no advertising without a paid deposit, but Bernstein made a bold guarantee and backed it up by selling 55,600 seats through word of mouth. Once again…

SOLD OUT!

Nothing on this scale for a pop concert had ever been attempted before. Elvis had performed a handful of stadium shows leading up to his army induction, but the largest had been in front of 26,000 fans at The Cotton Bowl. The Beatles had to more than double that number to fill Shea Stadium.

Dressing Room

Away from the crowd

On August 15, 1965 The Beatles landed on top of a building at the neighboring New York World’s Fair and were delivered into Shea Stadium via a Wells Fargo armored truck. The dressing room was crowed with visitors including Mick Jagger, Keith Richards and future kingpin business manager for Apple Corp and three of the four Beatles, Allen Klein.

If only Brian Epstein had known…

Their entire visit to New York, beginning Friday, August 13th through Tuesday, August 16th, was filmed for a Beatles In New York (not the title, but the idea) television special. Only backstage and concert footage was used for the final version.

Introduced by Ed Sullivan, John Lennon, Paul McCartney, George Harrison and Ringo Starr ran to a small stage set up over second base on the baseball playing field and performed ten songs in about thirty-seven minutes. Whether anyone heard them depended on where they were seated, if they were screaming – or if they were next to someone screaming. Many of the male fans thought they sounded great. Many of the female fans don’t remember.

Shea on stage

Never before in the history of popular music…

Filmed in 35mm, the quality of the concert footage is similar to blockbuster Hollywood movies of the era. For comparison, The Monterey Pop Festival and Woodstock movies were filmed in 16mm.

The resulting television special, The Beatles At Shea Stadium, was planned for holiday (Christmas) airing in December 1965. One member of the Beatles inner circle approved the version submitted by Ed Sullivan Productions, while five others didn’t. A secret recording session took place in January 1966 to correct the sound and the special wasn’t broadcast in the U.S. until a year later. By that time fans were only weeks away from the release of Penny Lane and Strawberry Fields Forever by a mustached, psychedelic-clothes-wearing, pre-Sgt. Pepper’s Lonely Hearts Club Band.

The film has been restored, color-corrected with both the overdubbed and original audio remastered for mono and stereo. It has yet to be released.

But on television that January evening in 1967 they were still the mop-topped Fab Four riding high on the release of their summer 1965 film, Help! And they played, sang, laughed and sweated during a hot New York August night in front of a SOLD OUT audience of 55,600 fans.

It was 50 years ago on August 15, 1965.

It was the birth of stadium rock.

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Dave Schwensen is The Classic Rocker and author of The Beatles At Shea Stadium and The Beatles In Cleveland. Visit Dave’s author page on Amazon.com.

Copyright 2015 – North Shore Publishing