Category Archives: 1965

#172 – I’m Not In Love


#172 – I’m Not In Love by 10cc

 – Okay, I know 10cc is a band from England. Since I just had to look up that last gem of knowledge online, I also know sometimes there were four guys in the band and sometimes there were only two. One of them (Eric Stewart) was an original member of Wayne Fontana and The Mindbenders and scored a number one hit in 1965 with Game Of Love. After Wayne split the scene, his backing group released their own hit Groovy Kind Of Love in 1966.

Now that this selected bit of trivia is out of the way…

I’m Not In Love doesn’t remind me of any of that. Maybe the 10cc two-person edition comes closest, except in my memory it’s not two English rock stars singing, but instead two college buddies trying to be funny without any talent or concept on how to carry a tune. There’s a big difference.

And believe me, I’m baffled by this.

Duo 10cc

Not my friends’ lack of talent, but the memory that has stayed with me for so long. It was just a brief clip – a slight moment in time – that should have faded away almost immediately. But for some reason an image of these two buddies pops into my head by just the thought of this song title.

I don’t even need to hear the song.

And speaking of hearing this song, I can’t remember the last time that happened. Strange, since the brief memory clip referred to above is also decades old but seems still fresh. Since I don’t own a copy of I’m Not In Love it fell immediately into the subliminal category of Dream Songs when I woke up with it stirring the other old memory in my mind on August 31st.

It reminds me of a particular episode in college and I have a general idea of when the song was released. But I saw the date when checking out the above trivia on 10cc and was able to pinpoint it to May 1975. And even though we’re more than four decades removed from that year when I was living only two doors down from my two pals in our college frat house, I still picture in my mind both these guys as young twenty-something’s.

Wow… that means I’m thinking of my college pals from decades ago as being younger looking than my kids. That should create a real shock next time I see them in person.

Anyway, here we go with a brief and lasting memory of a moment in time…


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I won’t in anyway talk myself up as some kind of Romeo. But college girls were just as important to me as my college major and to be honest, maybe even more important to a lot of other guys also. If there had been a college major in Hugh Hefner back in the 1970’s, I’m sure those classes would have maxed-out long before Accounting, Finance and even Basket Weaving.

Not like this…

College classes were written in stone. In other words, you knew where and when you had to be in the classroom if you wanted to pass and eventually graduate with anything other than a Hugh Hefner Major. My relationships with college girls never seemed to be written in stone and was mostly determined by being in the right place at the right time.

On one particular night that I semi-remember in spite of the many decades removed, I was sort of half-dating someone. Nothing serious, which is the reference to half-dating. She was coming by my room that evening so we could walk to the library together to study.


An hour or two before she arrived, I met another girl that caught my attention. Where or how I again, don’t really remember. I’m not even sure if we actually dated later, but my two frat house buddies saw me hanging out with her. Later they also saw me hanging out with the girl I was half-dating and walking with to the library.

And then…

After walking my library half-date back to her dorm I met another girl who really grabbed my attention. We wound up actually dating for about a year after. And of course – on this same night – my two buddies saw us hanging out together.



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It actually looked like (and I guess it could be said) I’d had three semi-dates with three different girls that same night. As I mentioned earlier, don’t consider me to be some kind of Romeo – and definitely not a Hugh. But for one night I happened to be at the right place at the right time – three separate times.

My pals had no idea what actually happened, but just to be perfectly clear I’ll fill you in briefly about each of my three dates:

  1. Talking
  2. Studying
  3. Talking

…more like this!

Not exactly the G-rated activities a bragging Romeo would admit to or Hugh Hefner would write about. My three-date night could have been an episode on The Adventures of Ozzie and Harriett, but I will admit it was fun and a bit confusing at times.

Since I had learned in my college career not to take courses with a start time written in stone before noon, I was still sleeping when my roommate left and obviously did not lock the door behind him. Sometime between snores and REM (rapid eye movement) sleep, I was awoken by my two (goofball) buddies serenading me with a talentless, off-key a-capella version of I’m Not In Love.

Yeah, they thought they were funny by goofing on my assumed Romeo activities the night before while I just though they were annoying. Well… maybe a bit funny, but that didn’t come out until later. At the moment I might have had a few choice words for them and maybe emphasized it with a thrown pillow, but those details have been lost over the decades.

All that’s left is a brief moment in time when my buddies destroyed the 10cc version and left their own as a lasting memory. I won’t say that’s a bad thing. The original song still sounded pretty cool waking me up this time. It just wasn’t as funny… or annoying.

Here’s a video of 10cc (and not my goofball pals) performing I’m Not In Love.


To purchase The Best of 10cc with I’m Not In Love visit



Dave Schwensen is The Classic Rocker and author of The Beatles At Shea Stadium and The Beatles In Cleveland. Visit Dave’s author page on

Copyright 2018 – North Shore Publishing


August 15, 1965 – The Beatles At Shea Stadium


– It started earlier than you might think…


Sid Bernstein

During the winter of 1963 Sid Bernstein, a New York producer and entrepreneur, decided to expand his horizons by taking a course in Political Science. The instructor said if students wanted learn about democracy they need to study Great Britain, so Bernstein trekked down to Times Square every week and bought the British newspapers.

After reading updates about the government, he turned to where his real interests were – the entertainment section. He noticed the name of a pop group called The Beatles. At first the articles were small, but each week they continued to grow in size. They also included two words about their performances that caught Bernstein’s eye:


To his producer’s way of thinking, these were the same words that described fame-predicting appearances by Frank Sinatra and Elvis Presley, two of the BIGGEST names in showbiz. Since expanding his horizons could also mean taking a chance, he located the Beatles’ manager Brian Epstein and booked the group – then unknown in the U.S. – for two shows in February 1964 at Carnegie Hall in New York.

Epstein Beatles

Brian Epstein and “The Boys”

When dealing with Epstein there were always stipulations. If The Beatles were not getting radio airplay in the U.S. by December 1963, the deal was off. It was a long wait, but as history tells us they made the deadline. I Want To Hold Your Hand broke the airwave barrier, they were scheduled for three February appearances on The Ed Sullivan Show – and Bernstein SOLD OUT both shows at Carnegie Hall.

Following the Beatles summer and fall 1964 tour of North America, Bernstein took another chance and scheduled them to appear in the brand new, state of the art Shea Stadium in Flushing, Queens. Again there were stipulations that included no advertising without a paid deposit, but Bernstein made a bold guarantee and backed it up by selling 55,600 seats through word of mouth. Once again…


Nothing on this scale for a pop concert had ever been attempted before. Elvis had performed a handful of stadium shows leading up to his army induction, but the largest had been in front of 26,000 fans at The Cotton Bowl. The Beatles had to more than double that number to fill Shea Stadium.

Dressing Room

Away from the crowd

On August 15, 1965 The Beatles landed on top of a building at the neighboring New York World’s Fair and were delivered into Shea Stadium via a Wells Fargo armored truck. The dressing room was crowed with visitors including Mick Jagger, Keith Richards and future kingpin business manager for Apple Corp and three of the four Beatles, Allen Klein.

If only Brian Epstein had known…

Their entire visit to New York, beginning Friday, August 13th through Tuesday, August 16th, was filmed for a Beatles In New York (not the title, but the idea) television special. Only backstage and concert footage was used for the final version.

Introduced by Ed Sullivan, John Lennon, Paul McCartney, George Harrison and Ringo Starr ran to a small stage set up over second base on the baseball playing field and performed ten songs in about thirty-seven minutes. Whether anyone heard them depended on where they were seated, if they were screaming – or if they were next to someone screaming. Many of the male fans thought they sounded great. Many of the female fans don’t remember.

Shea on stage

Never before in the history of popular music…

Filmed in 35mm, the quality of the concert footage is similar to blockbuster Hollywood movies of the era. For comparison, The Monterey Pop Festival and Woodstock movies were filmed in 16mm.

The resulting television special, The Beatles At Shea Stadium, was planned for holiday (Christmas) airing in December 1965. One member of the Beatles inner circle approved the version submitted by Ed Sullivan Productions, while five others didn’t. A secret recording session took place in January 1966 to correct the sound and the special wasn’t broadcast in the U.S. until a year later. By that time fans were only weeks away from the release of Penny Lane and Strawberry Fields Forever by a mustached, psychedelic-clothes-wearing, pre-Sgt. Pepper’s Lonely Hearts Club Band.

The film has been restored, color-corrected with both the overdubbed and original audio remastered for mono and stereo. It has yet to be released.

But on television that January evening in 1967 they were still the mop-topped Fab Four riding high on the release of their summer 1965 film, Help! And they played, sang, laughed and sweated during a hot New York August night in front of a SOLD OUT audience of 55,600 fans.

It was 50 years ago on August 15, 1965.

It was the birth of stadium rock.



Dave Schwensen is The Classic Rocker and author of The Beatles At Shea Stadium and The Beatles In Cleveland. Visit Dave’s author page on

Copyright 2015 – North Shore Publishing